We educate the community on the dangers of tobacco use, particularly among our youth.

We inform the community on effective and evidence-based strategies that help reduce youth access to and use of tobacco products.

We empower our leaders, parents and community members to take action against the tobacco industry. It’s not a “rite of passage” or “just a phase”, nicotine is addictive and harms the developing brain. Our youth are targeted by the tobacco industry and we want to empower the community to take action.